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AI-powered donor analytics and segmentation

Affordable, secure and pain-free onboarding

CRM sync or CSV upload
✔ Secure and user friendly

Google Cloud partnerg2 5 star rating


How it worksContact
Donor analytics dashboard

Trusted by charities large and small

Helping your charity reach its full potential, through data


Target audiences like never before using advanced segmentation on behaviour and demographics.


Keep campaigns engaging and focused, by spotting trends in appeals, behaviour and demographics.


Empower your organisation's digital transformation, without expensive CRM development or integration.

Sleep safe knowing your data is stored securely, encrypted at rest using Google Cloud.

Management and Trustees

Make strategic decisions with confidence, now that your charity's data is at your fingertips.

Automation for all

Focus on making data-driven decisions, not cleaning data in Excel.

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Answer questions with donor analytics

Use donor insights, not guesswork, to optimise your fundraising and marketing

Core featuresAI add-ons

Benchmark your charity for free

Use our free comparison tool to benchmark your charity against others with similar finances, headcount or mission.

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Simple to understand, just like our platform. We integrate your data source, so you don't have to pay external consultants.

Explore pricing

No surprises

Fixed monthly subscription, no matter how many records you have

Your success = Our success

Hit the ground running with our included onboarding sessions. Use our knowledge base's how-to guides for campaign inspiration and best practices - e.g. segmentation to increase retention, cross-promotion or conversion to recurring giving.

Custom changes

Need a feature specific for your charity? We'll happily build it for you - sometimes for free

Frequently Asked Questions

Who is your typical customer?

Charities in the £1-12m income range that have enough data to be useful, but not the time or resources to make the most of it.

Is there a minimum subscription term?

We invest a lot of time and effort in getting things right for you, so all our subscriptions have a minimum initial term of 12 months.

What CRMs do you directly integrate with?

Salesforce, Zoho, Microsoft Dynamics CRM, Hubspot and MySQL databases.

I have a bespoke CRM, can you integrate with that?

Yes, if your CRM uses a MySQL database or can output your data as a CSV file.

My data is stored in multiple systems, is integration still possible?

Yes. We frequently integrate legacy data sources (e.g. CSV) together with live data (e.g. CRM) to provide a complete dataset.

How long does integration take?

Full integration with popular CRMs like Salesforce can be completed in as little as one week.

What data can be exported from the app?

Data exports are for creating donor lists and contain the email addresses for those donors.

Export functionality can be disabled for some users (e.g. trustees).

How do I know my information is secure?

All data is integrated on a read-only basis and stored encrypted using AES-256 encryption. All user accounts are forced to use 2-factor authentication.

Giving Analytics is a certified Google Partner – our platform runs on Google Cloud and Google manages the user security.

Is Giving Analytics GDPR compliant?

Yes. Giving Analytics acts as a Data Processor, and we have GDPR-compliant contracts with all our sub processors. A full list of sub-processors used for your particular integration will be provided in the subscription contract.

Do you provide consultancy services?

Making the most of your data is our primary aim, and we can assist you with that – for both fundraising analysis and digital marketing – on a consultancy basis once your data is integrated with the platform.