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Our mission

To amplify the impact of every donation in the world, through data

Amplifying donations through data chart

Our story

In 2020 our founder, Mohammed Khalil, was volunteering at a leading UK charity.

He runs a growing consumer goods brand and had developed a number of novel data dashboards to analyse customer behaviour, to optimise marketing spend. By chance he showed it to the CEO of the charity, who immediately said

"it would be great if we had something like this for our donors"

Mohammed's research found that many charities with incomes over £500k were in similar a situation

they had enough data to be useful, but not necessarily the tools, time or expertise to make the most of it

It was clear this needed to change. Our small-but-growing charities were being left behind, totally priced out of the market by the options available to them. And so, Giving Analytics was born.

Our values

Outstanding customer service

Every charity wants to become more data-driven. But we know it's hard. We're here to help you at every step - from advising on data schema to training new recruits.

Honesty and integrity

Our customers trust us with their most prized possession - their supporter data. It is our moral and legal obligation to appropriately safeguard that data, and treat all conversations about it in complete confidence.


We're here to empower all charities in to being data-driven, not just those with big budgets. We even offer our Benchmark tool for free.

Technical excellence

We're obsessed by constantly improving and adding new features to our product. Our roadmap is full of features that you may already in your personal life - but years away from being implemented in your charity stack.


Whether it be responding to support tickets or adding new features, we pride ourselves on our the agility. What other provider can go from signed contract to fully integrated dataset within 48 hours?

Frequently Asked Questions

Who is your typical customer?

Charities in the £1-12m income range that have enough data to be useful, but not the time or resources to make the most of it.

Is there a minimum subscription term?

We invest a lot of time and effort in getting things right for you, so all our subscriptions have a minimum initial term of 12 months.

What CRMs do you directly integrate with?

Salesforce, Zoho, Microsoft Dynamics CRM, Hubspot and MySQL databases.

I have a bespoke CRM, can you integrate with that?

Yes, if your CRM uses a MySQL database or can output your data as a CSV file.

My data is stored in multiple systems, is integration still possible?

Yes. We frequently integrate legacy data sources (e.g. CSV) together with live data (e.g. CRM) to provide a complete dataset.

How long does integration take?

Full integration with popular CRMs like Salesforce can be completed in as little as one week.

What data can be exported from the app?

Data exports are for creating donor lists and contain the email addresses for those donors.

Export functionality can be disabled for some users (e.g. trustees).

How do I know my information is secure?

All data is integrated on a read-only basis and stored encrypted using AES-256 encryption. All user accounts are forced to use 2-factor authentication.

Giving Analytics is a certified Google Partner – our platform runs on Google Cloud and Google manages the user security.

Is Giving Analytics GDPR compliant?

Yes. Giving Analytics acts as a Data Processor, and we have GDPR-compliant contracts with all our sub processors. A full list of sub-processors used for your particular integration will be provided in the subscription contract.

Do you provide consultancy services?

Making the most of your data is our primary aim, and we can assist you with that – for both fundraising analysis and digital marketing – on a consultancy basis once your data is integrated with the platform.