Analyse donor behaviour
Understand your donor relationships
How does a donor's second donation compare to their first? How often do donors return and does this vary by appeal? Which appeals attract the most monthly givers?
See the answers to questions like these updated live, and compare over time to monitor trends.
Track fundraising performance
Monitor campaign results
Compare current to previous periods, find seasonality patterns (by month, day or even hour) and see donor engagement by geographical location.
Tailor your messaging for each donor persona
Segment like never before
Use advanced filters, including the RFM scoring, to slice and dice your data. Export these donor segments to create targeted social or email audiences.
Differentiate the messaging between your donor groups with minimal effort.
Before Giving Analytics
Simple questions took hours to answer in Excel
How many one-off donations do donors make before signing up as a regular giver?
Answering this question would take hours, be done manually and be prone to errors. Want the answer next month too? It's the same laborious process again.
After Giving Analytics
Key analysis available instantly and always live
All your donor analysis in one place and no more manual work to calculate KPIs.
Everyone works from the latest data and data-driven decisions are made with confidence.
