Self-serve charity analytics and fundraising platform
Understand, segment and engage donors like never before
Helping charities optimise their digital fundraising campaigns and increase giving without the complexity
Book a demoEverything you need for effective donor analysis
From data integration to actionable donor analysis, our fundraising platform handles the heavy lifting so you can focus on building meaningful relationships with your supporters.
Understand donor relationships
Get instant insights into donor behaviour and fundraising trends without manual data crunching.
- See how donors progress through their giving journey
- Compare first donation to subsequent donations
- Track return rates by appeal
Monitor campaign results
Compare performance across channels and time periods to optimise your fundraising strategy.
- Compare current to previous periods
- Find seasonality patterns
- Geographic and demographic insights
Target the right donors with precision
Our advanced segmentation engine automatically groups donors based on behaviour, demographics and giving patterns.
- RFM (Recency, Frequency, Monetary) scoring
- Geographic and demographic filtering
- Custom attribute segmentation
- Export segments to create targeted audiences
RFM
Recency
Frequency
Monetary
Learn more in our guides on RFM analysis and donor segmentation.
Connect and sync
Integrate your data with minimal work from your IT department. All we need is an authorisation request approved by your CRM administrator, or a sample CSV file.
Cloud hosted
No apps to install, everyone sees the latest data
Total security
Data encrypted at rest, 2FA required for all users
Always up to date
Synced to your CRM throughout the day
Your donor data
We securely sync with all major CRMs every hour. If you have a bespoke CRM or your data is managed on spreadsheets, we can integrate via MySQL database or CSV file upload.
Full integration can be completed in as little as one week.
CRM sync
Other data sources
Security & Compliance
Your donor data is safe with us. We take security seriously at every level.
- All data stored encrypted using AES-256 encryption
- Read-only integration (we never modify your CRM)
- 2-factor authentication enforced for all users
- GDPR compliant (acts as Data Processor with compliant contracts)
Affordable, with no compromises
Subscriptions are based on typical annual income and data source.
Get a quoteFor a charity with £2m annual income, using Salesforce
Integration
£250
one-off
Core subscription
£200
per month
12-month minimum term, then monthly. Prices exclude VAT.
What's included
- Analytics on income, donor behaviour, seasonality and segmentation
- Unlimited donor and donation records
- 3 users included (additional users at £10/month)
- Advanced filtering with CSV export for audiences
- Seamless CRM integration (we handle the data pipeline)
- Onboarding session included
- Continuously updated with new features
- Email support from our analytics team
Frequently asked questions
Ready to transform your fundraising?
Join leading charities using Giving Analytics to understand donors and grow giving. Get in touch to book a demo or learn more about how we can help.
Contact us