Guides
Educational guides on donor analytics, RFM analysis, segmentation and fundraising strategies
Guide
donor segmentation
charity analytics
Donor Segmentation: Increase Engagement at Scale
Learn how to segment your donors effectively to increase engagement and fundraising results.
Guide
ramadan fundraising
donor segmentation
7 Effective Ramadan Fundraising Strategies: Segmenting like a Pro
Optimising your Ramadan fundraising strategy starts with effective donor segmentation. Make the most of your advertising budget with this guide.
Guide
crm
charity analytics
Charity CRMs: Honest Advice on Whether You Need One
We question the benefits of CRMs and whether your charity needs one.
Guide
rfm analysis
donor segmentation
RFM Analysis for Fundraising: The Ultimate Guide
Learn about RFM scores, how to calculate them and how using them to segment your donors can improve your campaign performance.