
Speaking at Elevate 2026: AI with Heart - How Personalisation Transformed Ramadan Giving
Mohammed Khalil and Maroof Pirzada will be speaking at the Elevate conference on 11 March 2026, sharing how AI-powered personalisation transformed Muslim Charity's Ramadan fundraising.
Mohammed Khalil
Founder · 17 February 2026
We’re excited to announce that Mohammed Khalil, founder of Giving Analytics, will be speaking alongside Maroof Pirzada, UK Director at Muslim Charity, at the Elevate conference on 11 March 2026 at the Royal College of Physicians, London.
AI with heart: how personalisation transformed Ramadan giving
Our session will explore the story behind our award-winning collaboration with Muslim Charity and the AI-powered personalisation campaign that transformed their Ramadan fundraising.
Partnering with Giving Analytics, Muslim Charity delivered thousands of personalised emails, each reflecting an individual donor’s unique journey and impact. We’ll explore how cutting-edge technology can deepen donor relationships and set new benchmarks for digital fundraising.
What we’ll cover
- How we used AI to generate genuinely personalised donor communications at scale
- The results: a 4.1x improvement in donations per email and zero spam complaints
- Practical lessons for charities looking to adopt AI-powered personalisation
- Why the campaign won the CIOF Fundraising Innovation of the Year Award and the CIOF Award for Most Powerful Insight Using AI/ML
Event details
- Date: 11 March 2026
- Venue: Royal College of Physicians, London
- Session: AI with Heart: How Personalisation Transformed Ramadan Giving
We’d love to see you there. Book your tickets here and come say hello!
Want to learn more about what AI-powered personalisation could do for your charity? Get in touch to start a conversation.
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