Giving Analytics
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Expert charity analytics and donor analysis

Your data team, without the headcount

Most charities collect years of donor data but lack the time or expertise to analyse it. We turn your data into actionable insights that improve your digital fundraising results

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Sound familiar?

You're not alone. Most charities face these challenges.

Data sitting unused

You have years of donation history, but it's just sitting in your CRM or spreadsheets gathering dust.

No time to analyse

Your team is busy fundraising, not crunching numbers. Analysis gets pushed to "when we have time."

Questions go unanswered

Which donors are about to lapse? Which appeals work best? You have hunches but no hard answers.

The kind of questions we can answer

Every charity is different. Here are examples of the questions we've helped organisations answer, but we'll work with you to focus on what matters most to you.

Retention & Lapse

  • Which donors gave last year but haven't given this year?

  • What do lapsed donors have in common?

  • Who's at risk of lapsing soon?

Donor Value & Growth

  • Are your repeat donors giving more or less over time?

  • What's the lifetime value of donors from different sources?

  • Is your donor base growing or shrinking?

Appeals & Campaigns

  • Which appeals generate the most income? The most donors?

  • Which appeals attract larger gifts?

  • Are some appeals better at retaining donors long-term?

Geography

  • Where are your donors concentrated?

  • Which areas are growing or declining?

  • Are there untapped regions with potential?

Timing & Seasonality

  • When do donations peak?

  • How seasonal is your income?

  • Are you over-reliant on certain periods?

Recurring Giving

  • What percentage of donors give monthly?

  • What's the average direct debit value?

  • How long do regular givers stay?

Acquisition & Source

  • Where do your best donors come from?

  • Which channels produce the most loyal supporters?

  • What's the long-term value of donors from events vs online?

Segmentation

  • Who are your one-time donors vs committed supporters?

  • Which segments should you prioritise?

  • Are there hidden high-potential donors in your base?

Gift Aid

  • What percentage of eligible donations have Gift Aid claimed?

  • How much could you be missing?

Major Donors & Prospects

  • Who are your highest-value supporters?

  • What patterns do major donors share?

  • Who might be ready to give more?

Don't see your question here?

That's fine. Tell us what you want to know and we'll scope it out. All projects are quoted at a fixed fee in advance so you know exactly what you're paying.

How it works

A straightforward process designed to minimise your team's time while maximising the value you get back.

You share your data

A simple export from your CRM or a spreadsheet of donation history. We work to the GDPR principle of data minimisation, only asking for the information we need to get the job done. PII is very rarely needed, and we can help you scramble (hash) your donor IDs if you'd like.

We analyse and explore

We dig into your data, looking for patterns, opportunities and answers to your questions. We come back with initial findings and check we're heading in the right direction.

We present our findings

A workshop session where we walk through the insights, explain what we found and answer your questions. You'll leave with a clear understanding of your donor base and concrete recommendations.

You take action

Armed with insights and recommendations, you can make informed decisions about your fundraising strategy. We're available for follow-up questions as you put the findings into practice.

What you get

Every engagement is different, but here's what you can typically expect.

Bespoke report

A written report with clear visualisations, tailored to your specific questions. Not a generic template, but analysis designed around what you need to know.

Workshop session

A live walkthrough of the findings with your team. We explain the insights, answer questions and discuss how to act on what we've learned together.

Fixed-fee pricing

Every project is scoped and quoted in advance. You know exactly what you're paying before we start. No surprises, no hourly rates that spiral.

See a real engagement in our Muslim Charity case study, or explore our guides on donor segmentation and RFM analysis.

Who this is for

This service is designed for organisations that have data but lack the time, tools or expertise to make the most of it.

  • Small to medium charities without a dedicated data or insights team
  • Fundraising teams who want evidence to back up their instincts
  • Organisations preparing for a major campaign or strategic review
  • Teams with questions about their donors but no time to find the answers
  • Anyone curious about what their data could tell them if someone actually looked

Let's find out what your data can tell you

Get in touch to discuss your questions. We'll scope out what's possible and give you a fixed quote before any work begins.