Our mission
To amplify the impact of every donation in the world, through data
We're a charity analytics consultancy, founded in 2020. We help charities build stronger donor relationships and raise more through our analytics platform, personalised communications and expert data consultancy
Our story
In 2020, our founder Mohammed Khalil was volunteering at a leading UK charity. He'd built data dashboards for a consumer goods brand to analyse customer behaviour and optimise marketing spend. He showed them to the charity's CEO, who was immediately interested.
He found the same story everywhere he looked. Charities with enough data to be useful but not the tools, time or expertise to act on it. Small-to-growing charities being left behind, priced out by the options available to them.
That's why Giving Analytics exists. Today we work with charities of all sizes, from local organisations to UNHCR. In 2025, our approach to AI-powered personalised communications won both "Most Powerful Insight Using AI/ML" and "Fundraising Innovation of the Year" at the CIOF National Fundraising Awards.
"Every charity I spoke to had the same story. Years of donor data sitting in a CRM, but no way to act on it. The tools that existed were built for the biggest organisations and priced to match."
Mohammed Khalil
Founder
Our values
The principles behind everything we do.
Customer service
Becoming data-driven is hard. We're here to help at every step, from advising on data schema to training new recruits.
Honesty and integrity
Our customers trust us with their supporter data. We take that responsibility seriously, with strict data safeguards and complete confidentiality.
Affordability
We're here to help all charities become data-driven, not just those with big budgets. We even offer our Benchmark tool for free.
Innovation
We're always building. Our roadmap is full of features you already use in your personal life but are years away from reaching the charity sector.
Speed
Changing CRMs or onboarding new tools can take years. We move fast so you get value straight away, especially before big campaigns. We can go from signed contract to fully integrated dataset within 48 hours.
See how we can help your charity
It all starts with a conversation. Book a call and we'll help you figure out where you need the most help.