We are delighted to announce that Giving Analytics, in partnership with Muslim Charity, has been awarded the "Most Powerful Insight Using AI/ML" award at the Chartered Institute of Fundraising's Insight in Fundraising Conference, held in London on 14 October 2024.
Award-Winning Personalisation at Scale
The award celebrates our groundbreaking collaboration during Ramadan 2024, where we deployed AI-powered hyper-personalisation to transform Muslim Charity's email fundraising campaign. The implementation generated a remarkable 4.1x increase in donations per email open compared to traditional approaches, with zero messages flagged as spam.
Judges' Recognition
The CIOF's expert judging panel specifically praised our innovative approach:
"The project was truly exciting to read, taking something that is often talked about and actually executing it. This is a brilliant use of AI, enhancing existing good practices and knowledge. They took a bold risk during peak giving season, especially in the delicate area of personalisation, where risk-taking is rare... We've never seen this level of personalisation before - it's truly the holy grail."
Setting New Standards in Charitable Fundraising
Competing against major organisations including UK for UNHCR, The Leprosy Mission Great Britain and The Scout Association, our solution demonstrated how sophisticated AI applications can be successfully implemented even by smaller charities with limited resources and legacy systems.
Mohammed Khalil, Founder of Giving Analytics, commented:
"This is truly ground-breaking for the charity sector. To our knowledge, this is the first time a charity has used hyper-personalised campaigns at such a scale, and we're proud that our technology helped Muslim Charity generate such impressive results. Winning the award is a brilliant endorsement of our work together with Maroof and his team, who were bold enough to collaborate with us on such a groundbreaking project, at such an important time of year. Our project is concrete proof that we can cost-effectively send AI-generated, individualised emails at scale and achieve remarkable results - it's safe to say the days of the standard template email are numbered."
About the Project
The award-winning implementation allowed Muslim Charity to overcome significant challenges including:
- Limited data analysis resources (a team of just 20 employees with no dedicated data personnel)
- Legacy CRM systems with minimal segmentation capabilities
- The need to stand out during Ramadan, when over 30% of annual income is generated and competition is at its peak
Our solution integrated seamlessly with existing systems via simple CSV exports, enabling true 1:1 personalisation that reflected each donor's unique relationship with the charity—from their giving history and geographic location to their project preferences and religious giving patterns.
Learn More
If you're interested in implementing similar AI-powered personalisation for your charity, book a consultation to discuss how we can help you achieve exceptional fundraising results.
