Resources
Guides, news and case studies to help you get the most from your donor data
Guides
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Donor Segmentation: Increase Engagement at Scale
Learn how to segment your donors effectively to increase engagement and fundraising results.
7 Effective Ramadan Fundraising Strategies: Segmenting like a Pro
Optimising your Ramadan fundraising strategy starts with effective donor segmentation. Make the most of your advertising budget with this guide.
Charity CRMs: Honest Advice on Whether You Need One
We question the benefits of CRMs and whether your charity needs one.
News
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Speaking at the CIOF Insight in Fundraising Conference 2026: Giving Insights to... the Donors!
Mohammed Khalil and Maroof Pirzada will be speaking at the Chartered Institute of Fundraising's Insight in Fundraising Conference on 21 September 2026, sharing how personalised AI voice messages and websites for 40,000 supporters boosted donations by 75%.
9 Sept 2026
Shortlisted for Digital Innovation of the Year at the Third Sector Awards
Muslim Charity's Hyper-Personalisation at Scale campaign, built with Giving Analytics, has been shortlisted for Digital Innovation of the Year at the 2026 Third Sector Awards, alongside Great Ormond Street Hospital Charity, CALM, the RNLI and Alzheimer's Society.
2 Aug 2026
Speaking to Charity Leaders at Bayes Business School's Centre for Charity Effectiveness
Giving Analytics delivered a session at Bayes Business School's Centre for Charity Effectiveness in London on personalising donor communications at scale, segmenting donors for campaigns and real-world uses of AI in the charitable sector.
17 Jul 2026
Case Studies
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Turning One-Off Donors into Regular Givers: Save the Children's AI Personalisation Pilot
How AI-personalised emails converted Save the Children's single-gift donors to regular giving at 23.9x the rate of their usual ask campaigns, while lifting open rates in every segment.
A Personalised Website and AI Voice Message for Every Donor
How Muslim Charity gave all 40,000 donors their own personalised giving website and an AI voice message during Ramadan 2026, achieving a 75% higher average donation per email open.
Personalised Donor Communications for UNHCR: Scaling Across Languages and Regions
How Giving Analytics helped UNHCR deliver personalised donor emails in Spanish and Arabic, achieving 10x donation value per email in Argentina and matching hand-written email performance in MENA.